about us

Deep Synergy
Bridge the Gaps
Secured Pathways to the Chinese Market

Bridging the world and delivering proof.

Deep Synergy is the trusted architect of cross-border deals. We combine in-depth knowledge with local networks to help governments and companies progress from initial agreements to tangible growth, whether that involves securing capital, opening markets or expanding operations. Every step is tracked and every result is real.

Introduction

Deep Synergy’s global network of partners and advisors comprises multinational business leaders, sector specialists, and functional experts, who are strategically placed across every major economy. Together, they have authoritative access to government and industry, extensive sector expertise, broad commercial networks, state-of-the-art technological capabilities and diverse capital channels, providing end-to-end, verifiable support for the execution of cross-border strategies.

Since our inception, we have organised over 100 targeted business matchmaking and trade events, engaging with more than 500 governments, corporations and trade associations worldwide. We have led or co-piloted 50 investment attraction, financing, industrial landing and executive mission initiatives, driving total project value and committed capital to RMB 2.5 billion.

Management Team

Co-Founding Partner

Sapphire Tang

Sapphire oversees the Partner Network and spearheads all international collaborations. She was formerly the China Representative for Empire State Development (New York) and Director of the CEATEC Shanghai Office Think Tank. She has an extensive network of global business contacts and a proven track record in managing and executing cross-border projects. She holds a BSc in Industrial Design from Tongji University.
Managing Partner

Darrem Cui

Darren is responsible for steering company operations, industrial investment and cooperation with the Chinese government. He also serves as Senior Investment Manager for Lloyds Banking Group’s Investment Fund (China). Darren brings extensive experience in financing high-tech enterprises and rolling out end-to-end commercialisation.
Senior Partner, Russia

Dr. Evgeny Bazhov

Dr. Evgeny Bazhov is responsible for building and running our Russia practice. He is currently the Chief Representative for the Financial & Banking Association of the Eurasian Cooperation Organisation in China, and formerly the General Manager of a major Russian state enterprise's Chinese branch. He has an Executive MBA and a PhD in Management Psychology.
Senior Partner, International Government Relationship

Alicia Meng

Alicia is currently a senior adviser to the UN Procurement Promotion Agency. She has over 20 years' experience at the intersection of government and business, providing foreign affairs counsel to Fortune 500 companies and Chinese state-owned enterprises (SOEs) alike. She has an MBA from the University of Canberra.
Partner, Finance & Fundraising

Gary Gong

Former PwC deal advisor, having led financing and operational mandates for over 20 early-stage ventures. SAIF, SJTU Master of Finance.
Partner,  Branding & Marketing

Binyn Wen

Binyn oversees all branding and marketing. He has guided multiple brands through the transition from traditional e-commerce to short-video commerce, establishing successful TikTok (Douyin) and Xiaohongshu channels. One product alone achieved monthly sales of ¥10 million, and a short video he created went viral on TikTok with over 100 million views.
Partner, Innovation & Acceleration

Kathy Zhou

Kathy oversees startup acceleration projects. Former Brand & Ecosystem Director at Dandelion Incubator. Has 15 years' experience in brand marketing and nine years' experience in startup acceleration. He has an MBA from Xi’an Jiaotong-Liverpool University.
Partner, Eastern Europe

Marko Ljupković

BD leader with 10+ years in travel & tech, specializing in AI-driven sales and cross-border growth. Co-Founder & CEO of TechMe and DeepSynergy’s European Market Partner, he connects governments, investors, and companies to turn strategic agreements into measurable results.
Partner, Russia

Usoltseva Liudmila

Former attaché at the Economic & Commercial Office of the Chinese Embassy in Moscow, she has delivered 10+ cross-sector business missions and matchmaking forums between Chinese and Russian companies. Holds an MA in Advanced Translation from Heilongjiang University.
Partner, US East Coast

Jenny Zhao

She is the founder of a New York City-based non-profit organisation for young professionals, the owner-operator of Jurin Sushi in Midtown Manhattan and the programme lead for Lighthouse CPT. She has over 10 years' experience working across the Northeast, during which time she has guided over 100 F&B and retail brands through tax, licensing and Coronavirus relief filings. She has also mastered site selection, build-outs, vendor oversight and growth marketing.
Partner, US West Coast

Burney Lek

As a seasoned land development and general contracting expert, Burney manages the entire commercial real estate process, from site selection and entitlements to design-build and turnkey fit-outs, for renowned brands such as Starbucks, Del Taco, and Chase Bank.
Partner, Brazil

Gileno Araújo Filho

The head of Latin Mund Textile S.A., partner and advisor at Geraldo Araújo Tecidos, and partner at RoCh Group Scholastique Commodities. Gileno is an entrepreneur with extensive experience in China - Brazil trade. He holds a BA in International Business from Donghua University and an MBA from Wyden University in Brazil.
Senior Advisor, Industrial Investment

Enqiang Wang

He is currently a managing partner at Tiandi Capital and has nearly two decades of experience in venture investing. He was formerly a senior policy researcher for Shanghai’s municipal government and co-drafted the city’s VC and semiconductor policies. He was also one of the first fund managers of the Shanghai Venture Capital Fund.
Advisor, Organisational Management

Steffen Ummelmann

Steffen is a veteran organisational psychologist with nearly 20 years of advisory experience. Having previously led SAP's operations in China, he has privately coached the C-suites of Fortune 500 companies, SOE international divisions, and top-tier conglomerates. He blends cutting-edge technology with proven psychological principles to deliver solutions that are both effective and actionable.
Advisor,Serbian Government Relations and Corporate Partnerships

Milan Grujić

Milan is currently the Vice President of the Young Entrepreneurs Division at the Serbian Chamber of Commerce and Industry and the Founder&CEO of Infinite Group, a leading brand design agency in the Balkans. He also serves as CMO and partner at Smart Parts, an auto-component B2B2C platform. He is an expert in brand strategy, supply-chain architecture, digital transformation, and cross-industry alliances.
Advisor, AI & international experts community in AI

Dušan D. Nešić

Operations Director at the AI Research Institute — PIBBSS (Principles of Intelligent Behaviour in Biological and Social Systems), which unites global AI experts on risk, governance and safety. He is a former professor at EM Lyon Business School. He holds an MBA from Hult, an MSc from the University of Nottingham, and a certificate in campus leadership from Harvard.
Vision & mission

Industry Focus

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Automobile

International automotive dealership networks, automotive parts, battery recycling, etc.
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Automation

Industrial robots, smart factory solutions, core components, etc.
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Comsumption

F&B Chain,Food Tech,Supply Chain,Retail Tech etc.
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Our Vision

We believe that depth beats breadth, and that co-creation outperforms transactions.

For each project, we assemble a bespoke team and create a bespoke plan, then guide the project from initial agreement to final results. This is why we call ourselves Deep Synergy: we embed deep collaboration into every workflow, enabling frontier technologies from around the world to take root in China and Chinese leading capacity to grow worldwide.

With partner hubs in over ten countries, we focus on semiconductors, AI, robotics, food tech and other cutting-edge sectors, relentlessly channelling top-tier global talent, capital and IP into Chinese industry, while promoting China’s advanced production and brands abroad. The outcome is a global tech ecosystem where trust compounds and innovation accelerates. Our mission is to become the world’s most trusted deep-synergy innovation platform and the precision dispatcher that accelerates global technology and business collaboration.
Our PARTNer

Let's build great experiences.